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企業如何透過 Telegram 提升客戶參與度的 5 種創新方式

在數位時代中,企業與客戶之間的溝通模式正快速演變。即時互動、個人化服務與深度參與,已成為品牌競爭力的關鍵。面對這樣的趨勢,許多企業紛紛轉向 Telegram 這個高效率、穩定且高度自訂化的通訊平台。自從推出 telegram中文版 後,中文企業用戶更能輕鬆應用 Telegram 的多元功能,建立更緊密的客戶關係。 本文將介紹 5 種創新方式,說明企業如何透過 Telegram 提升客戶參與度,創造長期忠誠與品牌價值。 1. 建立品牌專屬頻道,打造一對多高觸及的內容平台 許多企業選擇以 Telegram 頻道(Channel) 作為官方訊息發佈管道。頻道的特性為「一對多」的單向傳遞,讓企業能夠不受演算法限制,直接將行銷訊息、活動通知、產品資訊推送給所有訂閱者。 例如: 電商平台透過頻道每日推播限時優惠 教育品牌定期分享知識文章與課程更新 生活品牌發布新品開箱與故事行銷 頻道讓用戶在無廣告干擾的環境中,專注吸收企業資訊。這種主動傳播且不被平台限流的模式,大幅提高內容觸及率與品牌曝光。 2. 使用自動化機器人(Bots)提升即時互動體驗 Telegram 開放式的 Bot API 讓企業可以打造專屬機器人(Telegram…

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